CAMPAIGNS

Campaign Portfolio: Brevard Humane Society

Effective marketing requires a balance of strategic negotiation, innovative content creation, and steadfast follow-through. By leveraging community partnerships and high-impact creative strategies, I transform standard initiatives into record-breaking, high-ROI campaigns. Below is a look at two flagship events where my end-to-end campaign management drove unprecedented growth, digital reach, and revenue.

Tuxes & Tails Gala | Premier Annual Fundraiser To maximize reach and ROI for the organization's largest gala, I executed a multichannel campaign built on high-value community partnerships and operational efficiency.

• Strategic Negotiation: Secured premium, pro-bono advertising placements, including a fully wrapped promotional box truck and targeted direct mail features in Saving Safari.

• Optimized Execution: Leveraged AI workflows to rapidly produce and scale high-quality campaign collateral, from press releases to billboards.

• Record-Breaking Results: Drove unprecedented community engagement, raising $165,000 and shattering the previous all-time fundraising record by $15,000.

East Coast Dog Surfing Festival | Viral Growth & Brand Expansion Tasked with elevating the organization's second-largest event, I completely overhauled the digital strategy, transforming an event with historically low turnout and strictly local reach into a viral, national success.

• Exponential Engagement: Generated massive digital traction, with multiple social media posts surpassing 100,000 views, a stark contrast to previous years.

• Increased Participation: Successfully scaled event registration by nearly 300%, growing the competitor roster from just 7 dogs to 23.

• New Revenue Streams: Designed a highly popular art nouveau campaign graphic that sparked overwhelming organic demand. I capitalized on this by converting the design into merchandise, creating a new revenue stream that generated thousands of dollars in shirt sales with orders reaching as far as Washington State.